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Synchrony Financial (SYF)

Fair Value
Financial ServicesCredit ServicesUnited States

Fundamental

73

Price

$70.97

Market Cap

$23.27B

Part 1 · What the company is worth

Overview

Synchrony Financial, together with its subsidiaries, operates as a consumer financial services company in the United States. The company provides credit products, such as credit cards, commercial credit products, and consumer installment loans. It also offers private label credit cards, dual and general purpose co-branded cards, short- and long-term installment loans, and consumer banking products; and deposit products, including certificates of deposit, individual retirement accounts, money market accounts, savings accounts, and sweep and affinity deposits, as well as accepts deposits through third-party firms. In addition, the company provides debt cancellation products to its credit card customers through online and mobile channels; and healthcare payments and financing solutions under the CareCredit and Walgreens brands; payments and financing solutions in the apparel, specialty retail, outdoor, music, and luxury industries, such as American Eagle, Dick's Sporting Goods, Guitar Center, Pandora, Polaris, Suzuki, and Sweetwater. It offers its credit products through programs established with a group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations, and healthcare service providers; and deposit products through various channels, such as digital and print. It serves digital, health and wellness, retail, home, auto, telecommunications, pet, outdoor, and other industries. The company was founded in 1932 and is headquartered in Stamford, Connecticut.

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Direct competitors

Who this company fights with for the same customers

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No competitor list for this company yet.

Balance Sheet & Liquidity

Revenue

$19.25B

Trailing 12 months (through 6/30/2026)

Net Income

$3.52B

Trailing 12 months (through 6/30/2026)

Free Cash Flow

-

Total Equity

$16.77B

Total Liabilities

$102.33B

Current Ratio

-

Interest Coverage

0.25

Debt/EBITDA

-

Earnings Per Share

Revenue & Net Income

Free Cash Flow

Income Breakdown

Historical statement

Margins over time

Debt over time

Growth grid

Growth — Revenue

Fair Value Estimation

BankFairly Valued

Fair Value

$77.76

Current Price

$70.97

Margin of Safety

+8.7%

Fair Value Range

$50.54 - $104.98

Spread across the valuation methods used, not a statistically calibrated confidence interval.

Estimation Methods

Analyst price target:$89.43
Discounted cash flow (DCF):Not applicable to this type of company
Earnings multiple (P/E):$69.84
Graham growth formula:Not applicable to this type of company
Earnings power value (EPV):Not applicable to this type of company
Justified P/B:$98.11
Dividend discount (Gordon):$17.29
P/FFO, funds from operations:Not applicable to this type of company
Mid-cycle earnings:Not applicable to this type of company
Revenue multiple:Not applicable to this type of company
Analyst Consensus:Buy (18B / 10H / 0S)
Last Earnings Surprise:+21.47%

Valuation Metrics

P/E Ratio

7.28

ROE

21.2%

P/B Ratio

1.37

P/FCF

-

Gross Margin

-

ROIC

-

Profitability Radar

Value Creation (Economic Moat)

ROIC

-

WACC

13.4%

ROIC − WACC

-

Fundamental Analysis Criteria

Passed (16)

  • EPS shows upward trend
  • EPS CAGR 9.07%
  • Price CAGR 7.68%
  • P/B Ratio 1.37
  • Operating Margin 24.0%
  • Return on Tangible Assets
  • Low reliance on intangibles
  • Price below Graham Number
  • ROE 20.9%
  • Analyst Consensus 64% Buy
  • Earnings Surprise avg 12.6%
  • PEG Ratio 0.21
  • Earnings Quality (OCF/NI) 2.76
  • Share Dilution -6.5%
  • Net Margin Trend 18.3% vs 17.6%
  • Piotroski F-Score 6/9

Failed (4)

  • Debt/Equity ratio
  • Interest Coverage
  • DCF valuation (Unknown)
  • Revenue Growth 5Y 0.9%

Unavailable (8)

  • ROIC NaN%
  • Gross Margin NaN%
  • P/FCF NaN
  • Dividend Payout NaN%
  • Positive Free Cash Flow
  • CapEx intensity
  • Current Ratio
  • Debt/EBITDA

Piotroski F-Score

6/9

Mixed signals: some areas need attention

score
criteria

Earnings Quality

2.76

High quality: earnings backed by cash

Share Dilution

-6.5%

Buying back shares. Shareholder friendly

Institutional Holdings

Governance

Executive Team

NameTitleAge
Mr. Brian D. DoublesPresident, CEO & Director49
Mr. Brian J. Wenzel Sr.Executive VP & CFO57
Mr. Jonathan S. Mothner Esq., J.D.Executive VP and Chief Risk & Legal Officer61
Ms. Carol D. JuelExecutive VP & CEO of Digital Platform52
Mr. Curtis HowseExecutive VP and CEO of Home & Auto61
Mr. D.J. CastoExecutive VP and Chief People & Operations Officer-
Ms. Amy L. TiliakosSenior VP, Chief Accounting Officer & Controller42
Mr. Florin ArghirescuExecutive VP & CTO-
Ms. Kathryn Harmon MillerSenior Vice President & Director of Investor Relations-
Mr. Alberto CasellasExecutive VP and CEO of Health & Wellness58

Audit Risk

6

Board Risk

2

Compensation Risk

3

Shareholder Rights Risk

5

Part 2 · The price and when to enter

This part won't tell you whether the company is worth owning: it helps you choose when to buy it, once the fundamentals have convinced you. Inside: technical analysis, potential, historical drawdowns, gamma exposure.

Documents

  • Annual Report (10-K)

    A yearly overview of the business, its financial results, and the risks it faces.

    Filed on 2026-02-06

    View document
  • Quarterly Report (10-Q)

    A snapshot of financial performance for the most recent three-month period.

    Filed on 2026-07-23

    View document
  • Current Report (8-K)

    An announcement of a major event, such as a leadership change or big news.

    Filed on 2026-09-14

    View document

via SEC EDGAR

Income History

via SEC EDGAR

Latest News

Recent headlines for SYF, sourced from Markets Gazette.

No recent news for SYF.