Shopify Inc. (SHOP)
Fair ValueFundamental
77
Price
$148.30
Market Cap
$186.77B
Part 1 · What the company is worth
Overview
Shopify provides the software that lets merchants, from individual sellers to large retailers, build and run an online store, accept payments, manage inventory and sell across multiple channels including social media and in-person point-of-sale. It does not sell its own products; it earns money by charging the merchants who use its platform. What began as software for small online shops has expanded into a full commerce operating system used by businesses of many sizes.
How it makes money
Revenue comes from two related sources: a recurring subscription fee for access to the Shopify platform, and a variable fee — mainly payment processing — charged as a percentage of the sales merchants make through the platform. The variable component now generates most of Shopify's revenue and grows automatically as merchants sell more, without Shopify needing to sign up a single new customer, giving the business built-in operating leverage as merchant volumes rise.
Revenue by segment
Payment processing, currency conversion, lending and other transaction-based services that scale automatically with how much merchants sell.
Recurring platform fees, point-of-sale hardware and software, and app-store revenue paid by merchants to access Shopify's tools.
Competitive moat
Switching costs · NarrowA merchant's store, product catalog, customer data, apps and payment history all live inside Shopify, and migrating that to another platform is disruptive enough that most merchants stay put once set up. But new merchants can and do choose a competitor from the start, so the advantage protects the existing base more than it locks out rivals.
What drives demand
CyclicalShopify's revenue rises and falls with how much consumers spend at the merchants using its platform, which tracks overall retail and e-commerce activity and consumer confidence. New merchant sign-ups also slow when it becomes harder or riskier to start a small business, adding a second, related cycle on top of transaction volume.
Key risks
- Exposure to small-business health — Many merchants on Shopify are small or newly started businesses, which are more likely to fail or cut spending in a weak economy than large, established retailers, directly reducing Shopify's transaction-based revenue.
- Competition from larger platforms — Shopify competes with large, well-funded rivals including Amazon and various point-of-sale and e-commerce platforms, some of which can bundle competing services more cheaply.
- Payments and lending risk — Shopify increasingly extends credit to merchants and processes payments directly, exposing it to loan losses and payment-fraud risk it did not carry when it was purely a software company.
- Platform reliability and security — An outage or security breach affecting Shopify's platform would disrupt sales for every merchant relying on it simultaneously, with reputational and financial consequences across the whole customer base.
Customer concentration
Top customers account for 5% of revenue
No single merchant has ever accounted for more than about 5% of revenue in a reporting period; Shopify's base spans millions of merchants across more than 175 countries, so no one customer's decisions move results.
The case for
Buyers argue that Shopify's shift toward transaction-based merchant solutions revenue lets it grow automatically as merchants sell more, without needing to constantly sign new subscribers, and that its broad, deliberately unconcentrated merchant base reduces the risk of any single customer's decline.
The case against
Sellers worry that a large share of Shopify's merchants are small businesses especially exposed to a weakening consumer economy, that competition from larger platforms could compress fees over time, and that moving into payments and lending adds credit risk to a business that used to be pure software.
Written by the editors, published on August 18, 2026
Direct competitors
Who this company fights with for the same customers
No editorial profile for this company yet
No competitor list for this company yet.
Balance Sheet & Liquidity
Revenue
$13.27B
Trailing 12 months (through 6/30/2026)
Net Income
$1.93B
Trailing 12 months (through 6/30/2026)
Free Cash Flow
$2.01B
Total Equity
$13.47B
Total Liabilities
$1.72B
Current Ratio
5.35
Interest Coverage
-
Debt/EBITDA
0.12
Earnings Per Share
Revenue & Net Income
Free Cash Flow
Income Breakdown
Historical statement
Margins over time
Debt over time
How heavy the debt is
Growth grid
Growth — Revenue
Fair Value Estimation
Fair Value
$141.31
Current Price
$148.30
Margin of Safety
-4.9%
Fair Value Range
$100.32 - $182.30
Spread across the valuation methods used, not a statistically calibrated confidence interval.
Estimation Methods
Valuation Metrics
P/E Ratio
99.53
ROE
9.1%
P/B Ratio
-
P/FCF
0.00
Gross Margin
47.8%
ROIC
11.2%
Profitability Radar
Value Creation (Economic Moat)
ROIC
11.2%
WACC
18.0%
ROIC − WACC
-6.8 pp
ROIC is below the cost of capital — the company is destroying value for every dollar invested.
Fundamental Analysis Criteria
Passed (18)
- EPS shows upward trend
- Price CAGR 41.95%
- ROIC 11.2%
- Gross Margin 47.8%
- Debt/Equity ratio
- Operating Margin 13.9%
- Positive Free Cash Flow
- CapEx intensity
- Current Ratio
- Debt/EBITDA
- Return on Tangible Assets
- Low reliance on intangibles
- ROE 15.1%
- Revenue Growth 5Y 31.6%
- Analyst Consensus 77% Buy
- Earnings Quality (OCF/NI) 1.23
- Share Dilution 0.5%
- Piotroski F-Score 7/9
Failed (4)
- DCF valuation (Unknown)
- Earnings Surprise avg 0.4%
- PEG Ratio 3.21
- Net Margin Trend 14.5% vs 23.4%
Unavailable (5)
- P/FCF 0.00
- P/B Ratio NaN
- Dividend Payout NaN%
- Interest Coverage
- Price below Graham Number
Piotroski F-Score
Strong financial health
Earnings Quality
High quality: earnings backed by cash
Share Dilution
Share count is stable
Institutional Holdings
Governance
Executive Team
| Name | Title | Age |
|---|---|---|
| Mr. Tobias Lutke | Founder, CEO, Head of R&D and Director | 44 |
| Mr. Harley Finkelstein | President | 42 |
| Mr. Jeff J. Hoffmeister CPA | Chief Financial Officer | 55 |
| Ms. Jessica Rose Hertz | Chief Operating Officer | 43 |
| Ms. Jean Niehaus | General Counsel | 42 |
| Ms. Shane Kleinstein | Head of Investor Relations | - |
| Ms. Bharati Balakrishnan | Country Head & Director- India | - |
| Darryl Arvai | VP & Corporate Controller | - |
| Michael L. Johnson | Corporate Secretary | - |
| Ms. Vanessa Lee | Product Director | - |
Audit Risk
2
Board Risk
7
Compensation Risk
10
Shareholder Rights Risk
10
Part 2 · The price and when to enter
This part won't tell you whether the company is worth owning: it helps you choose when to buy it, once the fundamentals have convinced you. Inside: technical analysis, potential, historical drawdowns, gamma exposure.
Documents
- View document
Annual Report (10-K)
A yearly overview of the business, its financial results, and the risks it faces.
Filed on 2026-02-11
- View document
Quarterly Report (10-Q)
A snapshot of financial performance for the most recent three-month period.
Filed on 2026-08-05
- View document
Current Report (8-K)
An announcement of a major event, such as a leadership change or big news.
Filed on 2026-08-05
via SEC EDGAR
Income History
via SEC EDGAR
Latest News
Recent headlines for SHOP, sourced from Markets Gazette.
- 9d agoPOSITIVELe azioni Shopify rimbalzano: il merito è di Meta Platforms
Shopify Inc. (SHOP) shares are surging following a landmark integration agreement with Meta Platforms (META). The e-commerce giant announced that Meta's new AI personal assistant, Muse, will be integrated into Shopify's ecosystem. This partnership allows Muse users to seamlessly discover millions of independent merchants on Shopify and complete purchases through Shop Pay. The deal is injecting significant momentum into Shopify stock, which has already climbed nearly 20% from its recent low. For investors, this strategic alliance with Meta highlights Shopify's commitment to enhancing user experience and expanding its reach through innovative AI integrations.
- 8/5/2026POSITIVEShopify’s stock heads for best day in a year after the company ‘left no doubt’ about its growth trajectory
Shopify Inc. is poised for its best trading day in a year, with its stock surging following analyst praise for its clear growth trajectory and cost management. The e-commerce platform provider has demonstrated an ability to maintain fiscal discipline while signaling robust expansion trends. This dual approach of controlling expenses and projecting strong future growth has evidently resonated with investors, suggesting a positive outlook for the company's performance and market position. The market's reaction indicates strong confidence in Shopify's strategic execution and its potential for continued success in the online retail space.
- 6/4/2026POSITIVEShopify Boosts Buyback Program To $5 Billion: What Investors Need To Know
Shopify Inc. announced an expansion of its share repurchase program, increasing the authorization to $5 billion. This move signals management's confidence in the company's intrinsic value and its ability to generate strong free cash flow. Investors often view increased buybacks as a positive sign, suggesting that the company believes its stock is undervalued and aims to return capital to shareholders. The news has led to a higher trading price for SHOP shares today, indicating positive market reception to the enhanced capital return strategy.
- 5/29/2026POSITIVEIf You Invested $1000 In Shopify Stock 10 Years Ago, You Would Have This Much Today
An investment of $1000 in Shopify Inc. (SHOP) a decade ago would have yielded a substantial return, highlighting the company's remarkable growth trajectory. While specific figures are not provided in this snippet, the article's premise suggests significant outperformance compared to broader market indices. This historical performance underscores Shopify's success in empowering e-commerce businesses and its strategic positioning within the digital retail landscape. Investors considering Shopify should evaluate its current valuation against its future growth prospects and competitive advantages in the evolving e-commerce sector.
- 5/14/2026POSITIVEJoshua Kushner’s Thrive Capital Invests $100 Million in Shopify
Thrive Capital, led by Joshua Kushner, has invested $100 million in Shopify Inc., signaling a significant vote of confidence from a prominent venture capital firm in the e-commerce giant. This marks a notable instance of Thrive Capital investing in a publicly traded company. The investment underscores Shopify's perceived value and future growth potential in the digital commerce landscape. For investors, this influx of capital from a well-regarded VC firm could enhance market sentiment and potentially lead to further strategic developments or partnerships for Shopify.
- 5/6/2026NEUTRALCathie Wood Dumps $16 Million Of AMD Stock On Post-Earnings Rally, Snaps Up $27 Million Of This Amazon Rival's Stock
Cathie Wood's ARK Invest offloaded $16 million worth of Advanced Micro Devices (AMD) shares following a post-earnings surge. Concurrently, the firm reinvested $27 million into Shopify (SHOP) during its post-earnings decline. This strategic shift indicates a rotation out of AMD's rally and into Shopify's discounted valuation. ARK also reduced its stake in CoreWeave. For investors, this move suggests a belief in Shopify's long-term potential despite recent market fluctuations, while AMD's sell-off might be seen as profit-taking by a major holder.
- 5/1/2026NEGATIVEShopify Analyst Who Saw Selloff Says Too Soon to Buy
An analyst who previously issued a sell rating on Shopify Inc. due to valuation concerns, ahead of a significant price decline, has stated that it is still premature to initiate new buy positions. This cautious stance suggests that despite recent price movements, the underlying valuation concerns may persist, potentially limiting near-term upside for the e-commerce platform's stock. Investors are advised to monitor future earnings reports and market conditions before considering an entry point.
via Markets Gazette