Newell Brands Inc. (NWL)
UndervaluedFundamental
45
Price
$5.28
Market Cap
$2.25B
Part 1 · What the company is worth
Overview
Newell Brands Inc. engages in the design, manufacture, sourcing, and distribution of consumer and commercial products worldwide. The company operates in three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The Commercial Solutions segment provides commercial cleaning and maintenance solution products under the Rubbermaid, Rubbermaid Commercial Products, Mapa, and Spontex brands; closet and garage organization products; hygiene systems and material handling solutions; household products, such as kitchen appliances under the Crockpot, Mr. Coffee, Oster, and Sunbeam brands; small appliances under the Breville brand name in Europe; food and home storage products under the FoodSaver, Rubbermaid, Ball, and Sistema brands; fresh preserving products; vacuum sealing products; and gourmet cookware, bakeware, and cutlery under the Calphalon brand; and home fragrance products under the Chesapeake Bay, WoodWick, and Yankee Candle brands. The Learning and Development segment offers writing instruments, including markers and highlighters, pens, and pencils; art products; activity-based products; labeling solutions; and baby gear and infant care products under the Dymo, Elmer's, EXPO, Graco, NUK, Paper Mate, Parker, and Sharpie brands. The Outdoor and Recreation segment provides outdoor and outdoor-related products, inlcuding technical apparel and on-the-go beverageware under the Bubba, Campingaz, Coleman, Contigo, and Marmot brands. It serves large mass merchandisers, discount stores, home centers, warehouse clubs, office superstores, direct-to-consumer channels, specialty retailers and wholesalers, commercial distributors and e-commerce retailers, grocery stores, and sporting goods, as well as direct to consumers online, select contract customers, and other professional customers. The company was founded in 1903 and is headquartered in Atlanta, Georgia.
No editorial profile for this company yet
Direct competitors
Who this company fights with for the same customers
Generated on September 19, 2026 with claude-haiku-4-5 — shared with all users
YETI's coolers and insulated drinkware compete directly with Newell's Coleman and Contigo for outdoor and on-the-go consumers, and Helen of Troy's filings place the two in the same beverageware contest.
Helen of Troy's OXO kitchen tools and Hydro Flask drinkware fight Newell's Rubbermaid, Calphalon and Contigo lines for the same housewares and beverageware shelf space at US mass retailers, and its own 10-K names Newell Brands as a competitor.
Spectrum's Black+Decker and Russell Hobbs kitchen appliances and its home-care lines compete head-on with Newell's Crockpot, Oster, Sunbeam and Mr. Coffee for the same North American and European household customers.
Hamilton Beach is the other big volume brand in US small kitchen appliances, selling blenders, slow cookers and coffee makers against Newell's Oster, Crockpot and Mr. Coffee in the same retail aisles and price tiers.
Lifetime Brands sells kitchenware, food storage and bakeware under licensed names such as KitchenAid and Farberware, competing with Newell's Rubbermaid food storage and Calphalon cookware for the same kitchen purchase.
ACCO's writing, school and office products — Mead, Five Star, Swingline, Derwent — compete with Newell's Learning and Development brands Sharpie, Paper Mate, Expo and Elmer's for the same back-to-school and office channels.
Balance Sheet & Liquidity
Revenue
$7.25B
Trailing 12 months (through 6/30/2026)
Net Income
$-221M
Trailing 12 months (through 6/30/2026)
Free Cash Flow
$17M
Total Equity
$2.39B
Total Liabilities
$8.32B
Current Ratio
1.11
Interest Coverage
-
Debt/EBITDA
15.83
Earnings Per Share
Revenue & Net Income
Free Cash Flow
Income Breakdown
Historical statement
Margins over time
Debt over time
How heavy the debt is
Growth grid
Growth — Revenue
Fair Value Estimation
Fair Value
$23.18
Current Price
$5.28
Margin of Safety
+77.2%
Fair Value Range
$15.07 - $31.30
Spread across the valuation methods used, not a statistically calibrated confidence interval.
Estimation Methods
Valuation Metrics
P/E Ratio
-
ROE
-11.9%
P/B Ratio
0.92
P/FCF
19.06
Gross Margin
35.5%
ROIC
1.6%
Profitability Radar
Value Creation (Economic Moat)
ROIC
1.6%
WACC
2.7%
ROIC − WACC
-1.1 pp
ROIC is below the cost of capital — the company is destroying value for every dollar invested.
Fundamental Analysis Criteria
Passed (11)
- Gross Margin 35.5%
- P/FCF 19.06
- P/B Ratio 0.92
- Debt/Equity ratio
- Positive Free Cash Flow
- Current Ratio
- DCF valuation (Undervalued)
- Analyst Consensus 50% Buy
- Earnings Surprise avg 36.4%
- Share Dilution 0.9%
- Net Margin Trend -3.0% vs -3.3%
Failed (11)
- EPS shows upward trend
- Price CAGR -18.63%
- ROIC 1.6%
- Operating Margin 2.3%
- CapEx intensity
- Debt/EBITDA
- Return on Tangible Assets
- Low reliance on intangibles
- ROE -8.9%
- Revenue Growth 5Y -5.2%
- Piotroski F-Score 4/9
Unavailable (5)
- Dividend Payout NaN%
- Interest Coverage
- Price below Graham Number
- PEG Ratio (need PE > 0 and growth > 0)
- Earnings Quality (OCF/Net Income)
Piotroski F-Score
Mixed signals: some areas need attention
Earnings Quality
Low quality: investigate accounting
Share Dilution
Share count is stable
Institutional Holdings
Governance
Executive Team
| Name | Title | Age |
|---|---|---|
| Mr. Christopher H. Peterson | President, CEO & Director | 59 |
| Mr. Mark J. Erceg CFA | Chief Financial Officer | 56 |
| Mr. Bradford R. Turner | Chief Legal & Administrative Officer and Corporate Secretary | 52 |
| Ms. Tracy L. Platt | Chief Human Resources Officer | 51 |
| Ms. Kristine Kay Malkoski | President of Learning & Development | 64 |
| Mr. Robert A. Schmidt | Chief Accounting Officer | 47 |
| Mr. Dan Gustafson | Chief Information Officer | - |
| Ms. Joanne Freiberger C.P.A., CTP, IRC | Senior VP of Investor Relations & Chief Communications Officer | - |
| Mr. Nick Hammitt | Chief Marketing Officer | - |
| Mr. Nate Young | Senior Vice President of Design & Ideation | - |
Audit Risk
7
Board Risk
1
Compensation Risk
6
Shareholder Rights Risk
1
Part 2 · The price and when to enter
This part won't tell you whether the company is worth owning: it helps you choose when to buy it, once the fundamentals have convinced you. Inside: technical analysis, potential, historical drawdowns, gamma exposure.
Documents
- View document
Annual Report (10-K)
A yearly overview of the business, its financial results, and the risks it faces.
Filed on 2026-02-13
- View document
Quarterly Report (10-Q)
A snapshot of financial performance for the most recent three-month period.
Filed on 2026-07-31
- View document
Current Report (8-K)
An announcement of a major event, such as a leadership change or big news.
Filed on 2026-08-19
via SEC EDGAR
Income History
via SEC EDGAR
Latest News
Recent headlines for NWL, sourced from Markets Gazette.