Back to rankings

Coca-Cola Co (KO)

Fair Value
Consumer DefensiveBeverages - Non-AlcoholicUnited States

Fundamental

67

Price

$86.08

Market Cap

$375.10B

Part 1 · What the company is worth

Overview

The Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally. The company provides Trademark Coca-Cola, sparkling soft drinks and flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and emerging beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers comprising restaurants and convenience stores. The company sells its products under the Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, caffeine free Diet Coke, Cherry Coke, Fanta, Sprite, Simply, Fanta Orange, Fanta Zero Orange, Fanta Zero Sugar, Fanta Apple, Sprite Zero Sugar, Simply Orange, Simply Apple, Simply Grapefruit, Fresca, Schweppes, Thums Up, Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Crystal, Dasani, Fuze Tea, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, I LOHAS, Powerade, Topo Chico, Core Power, Del Valle, fairlife, innocent, Maaza, Minute Maid, Minute Maid Pulpy, Santa Clara, and dogadan brands. It operates through a network of independent bottling partners, distributors, wholesalers, and retailers, as well as through bottling and distribution operators. The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.

No editorial profile for this company yet

Direct competitors

Who this company fights with for the same customers

Compare

Generated on September 19, 2026 with claude-haiku-4-5 — shared with all users

P/E: 16.6Score: 61Market cap: $174.91B

PepsiCo is Coca-Cola's closest global rival, selling carbonated soft drinks, sports drinks, waters and juices to the same supermarket, restaurant and vending customers worldwide.

P/E: 30.6Score: 62Market cap: $42.02B

Keurig Dr Pepper competes head-on in North American soft drinks, mixers and flavoured waters with brands such as Dr Pepper, 7UP, Canada Dry and Snapple, fighting for the same shelf space and fountain contracts.

P/E: 15.4Score: 63Market cap: $1.40T

Suntory Beverage & Food is Coca-Cola's main rival in Japan and other Asian markets across soft drinks, ready-to-drink teas, coffees and waters, including competing vending machine networks.

Nestlé S.A.NESN

Nestlé competes in bottled and functional waters, ready-to-drink coffee and plant-based beverages, the categories Coca-Cola has pushed into beyond fizzy drinks.

Danone S.A.BN

Danone is a direct rival in bottled and flavoured waters and plant-based drinks with brands like evian and Volvic, sold through the same grocery and convenience channels.

Red Bull GmbHNot tracked

Red Bull dominates the energy drink shelf that Coca-Cola contests through its own energy portfolio and its stake in Monster, competing for the same young, on-the-go consumers.

Balance Sheet & Liquidity

Revenue

$49.28B

Trailing 12 months (through 4/3/2026)

Net Income

$13.70B

Trailing 12 months (through 4/3/2026)

Free Cash Flow

$5.30B

Total Equity

$32.17B

Total Liabilities

$70.54B

Current Ratio

1.36

Interest Coverage

8.81

Debt/EBITDA

2.96

Earnings Per Share

Revenue & Net Income

Free Cash Flow

Income Breakdown

Historical statement

Margins over time

Debt over time

How heavy the debt is

Growth grid

Growth — Revenue

Fair Value Estimation

General caseFairly Valued

Fair Value

$83.01

Current Price

$86.08

Margin of Safety

-3.7%

Fair Value Range

$67.37 - $98.64

Spread across the valuation methods used, not a statistically calibrated confidence interval.

Estimation Methods

Analyst price target:$94.65
Discounted cash flow (DCF):$80.08
Earnings multiple (P/E):$84.33
Graham growth formula:$89.39
Earnings power value (EPV):$34.83
Justified P/B:$72.89
Dividend discount (Gordon):$53.06
P/FFO, funds from operations:$52.65
Mid-cycle earnings:$47.36
Revenue multiple:$13.77
Analyst Consensus:Strong Buy (27B / 8H / 0S)
Last Earnings Surprise:+1.01%

Valuation Metrics

P/E Ratio

27.07

ROE

40.7%

P/B Ratio

11.01

P/FCF

29.48

Gross Margin

61.7%

ROIC

14.0%

Profitability Radar

Value Creation (Economic Moat)

ROIC

14.0%

WACC

7.5%

ROIC − WACC

+6.5 pp

ROIC exceeds the cost of capital — the company is creating value for shareholders.

Fundamental Analysis Criteria

Passed (20)

  • EPS shows upward trend
  • Price CAGR 7.85%
  • ROIC 14.0%
  • Gross Margin 61.7%
  • P/FCF 29.48
  • Debt/Equity ratio
  • Operating Margin 29.3%
  • Positive Free Cash Flow
  • CapEx intensity
  • Current Ratio
  • Interest Coverage
  • Debt/EBITDA
  • Return on Tangible Assets
  • ROE 43.0%
  • Revenue Growth 5Y 7.8%
  • Analyst Consensus 77% Buy
  • Earnings Quality (OCF/NI) 1.07
  • Share Dilution -0.2%
  • Net Margin Trend 27.8% vs 23.0%
  • Piotroski F-Score 7/9

Failed (7)

  • EPS CAGR 0.94%
  • P/B Ratio 11.01
  • Low reliance on intangibles
  • Price below Graham Number
  • DCF valuation (Overvalued)
  • Earnings Surprise avg 1.6%
  • PEG Ratio 2.36

Unavailable (1)

  • Dividend Payout NaN%

Piotroski F-Score

7/9

Strong financial health

score
criteria

Earnings Quality

1.07

High quality: earnings backed by cash

Share Dilution

-0.2%

Buying back shares. Shareholder friendly

Institutional Holdings

Governance

Executive Team

NameTitleAge
Mr. James Robert B. QuinceyExecutive Chairman60
Mr. Henrique BraunCEO & Director56
Mr. John MurphyPresident & CFO63
Mr. Manuel Arroyo PrietoEVP, Chief Marketing & Customer Commercial Officer58
Ms. Jennifer Kay Mann J.D.Senior Advisor53
Ms. Erin L. MaySenior VP, Chief Accounting Officer & Controller45
Ms. Nancy W. QuanExecutive VP and Global Chief Technical & Innovation Officer59
Mr. Todd BeigerVP & Head of Investor Relations-
Ms. Monica Howard DouglasExecutive VP & Global General Counsel52
Ms. Beatriz R. PerezExecutive VP & Global Chief of Communications, Sustainability and Strategic Partnerships Officer55

Audit Risk

4

Board Risk

9

Compensation Risk

1

Shareholder Rights Risk

4

Part 2 · The price and when to enter

This part won't tell you whether the company is worth owning: it helps you choose when to buy it, once the fundamentals have convinced you. Inside: technical analysis, potential, historical drawdowns, gamma exposure.

Documents

  • Annual Report (10-K)

    A yearly overview of the business, its financial results, and the risks it faces.

    Filed on 2026-02-20

    View document
  • Quarterly Report (10-Q)

    A snapshot of financial performance for the most recent three-month period.

    Filed on 2026-07-29

    View document
  • Current Report (8-K)

    An announcement of a major event, such as a leadership change or big news.

    Filed on 2026-07-28

    View document

via SEC EDGAR

Income History

via SEC EDGAR

Latest News

Recent headlines for KO, sourced from Markets Gazette.

  • 20h agoPOSITIVE
    Coca Cola valuta IPO divisione indiana di imbottigliamento

    Coca-Cola Company is reportedly considering a draft prospectus filing in December for an Initial Public Offering (IPO) of its Indian bottling division. This strategic move suggests Coca-Cola aims to unlock value from its significant operations in India, a rapidly growing market. An IPO would allow the Indian subsidiary to access capital markets independently, potentially funding expansion and operational improvements. Investors may view this as a positive step, potentially leading to a higher overall valuation for Coca-Cola by crystallizing the value of its emerging market assets and improving capital allocation efficiency.

  • 16d agoPOSITIVE
    Coca-Cola to invest $10 billion in U.S. growth through 2030, says CFO

    Coca-Cola's CFO John Murphy announced a significant $10 billion investment plan for U.S. growth through 2030. This strategic capital allocation underscores the company's commitment to its domestic market and signals confidence in future expansion opportunities. The investment is expected to fuel innovation, enhance distribution networks, and potentially create jobs, all of which are positive indicators for the beverage giant's long-term prospects. Investors will be watching for how this capital is deployed and its impact on market share and profitability.

  • 7/28/2026POSITIVE
    An extra-caffeinated version of Mr. Pibb is helping Coca-Cola win over cash-strapped shoppers

    Coca-Cola's stock is demonstrating resilience, approaching a record high despite broader consumer spending weakness. The company's strategic introduction of value-oriented products, such as an 'extra-caffeinated version of Mr. Pibb,' appears to be resonating with budget-conscious shoppers. This product innovation and pricing strategy are enabling Coca-Cola to gain market share and drive sales volume, positioning the company favorably against competitors. Investors are likely to view this performance as a testament to Coca-Cola's strong brand management and ability to adapt to evolving consumer economic conditions.

  • 6/8/2026POSITIVE
    AbbVie, UnitedHealth, Sabra Health Care And A Consumer Defensive Stock On CNBC's 'Final Trades'

    Coca-Cola Company (KO) has been highlighted as a 'Final Trade' by Kevin Simpson, suggesting a positive outlook. Additionally, AbbVie (ABBV) received an upgrade, and Sabra Health Care (SBRA) and UnitedHealth Group (UNH) reported positive results. These developments within the consumer defensive and healthcare sectors indicate potential upside for investors. The positive sentiment surrounding these specific companies, coupled with a favorable mention of Coca-Cola, points to a potentially strong performance for these stocks.

  • 4/1/2026POSITIVE
    Coca-Cola To Invest $1 Billion In South Africa Through 2030

    The Coca-Cola Company has announced a significant investment of $1 billion into South Africa, with plans to deploy the capital by 2030. This substantial commitment signals strong confidence from the beverage giant in the future demand for its products and the potential for growth in its distribution networks within the region. For investors, this move indicates a positive long-term outlook for Coca-Cola's operations in emerging markets and suggests potential for increased revenue and market share expansion in South Africa.

  • 4/1/2026POSITIVE
    Coca-Cola Plans $1 Billion South Africa Investment Through 2030

    Coca-Cola Co. and its South African bottling partners are set to invest approximately $1 billion (17.6 billion rand) into domestic operations by 2030. This significant capital injection is earmarked for expanding production capacity and enhancing distribution networks within the country. For investors, this move signals strong confidence in the South African market's growth potential and Coca-Cola's long-term commitment to the region, potentially leading to increased market share and revenue from this key emerging market.

  • 3/19/2026NEGATIVE
    Coca-Cola’s $6 Billion Tax Fight: How Transfer Pricing Works

    Coca-Cola faces a significant tax dispute with the IRS concerning transfer pricing adjustments, potentially leading to approximately $6 billion in additional taxes and interest. A US Tax Court ruling in 2020 largely favored the IRS, finding that the company under-reported income from its overseas affiliates. Although Coca-Cola is appealing this decision, the substantial tax liability and ongoing legal battle represent a material financial risk. This situation highlights the complexities and potential costs associated with international tax regulations and profit shifting, impacting investor sentiment regarding the company's financial health and future earnings.

  • 3/15/2026NEUTRAL
    Where Will Coca-Cola Stock Be in 5 Years?

    Coca-Cola, a global beverage leader, maintains a strong worldwide market position. While the article poses a forward-looking question about its stock performance in five years, it provides no specific financial data, recent performance metrics, or forward guidance. The statement highlights the company's established global presence, a known characteristic that does not offer new insights for immediate investment decisions. Investors seeking actionable information will need more detailed analysis on growth drivers, competitive landscape shifts, or strategic initiatives to form a view on future stock trajectory.

via Markets Gazette