Hershey Co (HSY)
Fair ValueFundamental
69
Price
$157.61
Market Cap
$33.03B
Part 1 · What the company is worth
Overview
The Hershey Company, together with its subsidiaries, engages in the manufacture and sale of confectionery products and pantry items in the United States and internationally. It operates through three segments: North America Confectionery, North America Salty Snacks, and International. The company offers chocolate and non-chocolate confectionery products; gum and mint refreshment products, including mints, chewing gums, and bubble gums; protein bars; pantry items, such as baking ingredients, toppings, beverages, and sundae syrups; and snack items comprising spreads, bars, snack bites, mixes, popcorn, and pretzels. It provides its products primarily under the Hershey's, Reese's, Kisses, Jolly Rancher, Almond Joy, Brookside, barkTHINS, Cadbury, Good & Plenty, Heath, Kit Kat, Payday, Rolo, Twizzlers, Sour Strips, Whoppers, York, Ice Breakers, Breath Savers, Bubble Yum, Lily's, SkinnyPop, Pirates Booty, Dot's Homestyle Pretzels, and ONE Bar brands, as well as under the Pelon Pelo Rico, IO-IO, and Sofit brands. The company markets and sells its products to wholesale distributors, chain grocery stores, mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, and department stores. It exports its products in approximately 65 countries worldwide. The Hershey Company was founded in 1894 and is based in Hershey, Pennsylvania.
No editorial profile for this company yet
Direct competitors
Who this company fights with for the same customers
Generated on September 18, 2026 with claude-haiku-4-5 — shared with all users
Mondelez competes with Hershey across chocolate (Cadbury, Milka, Toblerone) and snacking more broadly, selling to the same grocery and convenience retailers.
Through Frito-Lay, PepsiCo dominates the salty snack aisle where Hershey's SkinnyPop, Dot's Pretzels and Pirate's Booty compete for the same snacking occasion.
Mars is the largest chocolate and candy maker in the United States, and its M&M's, Snickers and Skittles sit on the same checkout shelves as Hershey's, Reese's and Jolly Rancher.
Ferrero owns Nutella, Kinder, Butterfinger and the former Nestlé US candy brands, putting it head to head with Hershey in American chocolate and seasonal confectionery.
Lindt competes for the same chocolate buyer from the premium end, with Lindor and Ghirardelli taking shelf space and gifting occasions from Hershey's brands.
Nestlé remains a global confectionery rival with KitKat (which Hershey licenses only for the United States), Aero and Smarties in the international markets Hershey is trying to grow.
Balance Sheet & Liquidity
Revenue
$12.16B
Trailing 12 months (through 6/28/2026)
Net Income
$1.49B
Trailing 12 months (through 6/28/2026)
Free Cash Flow
$1.82B
Total Equity
$4.64B
Total Liabilities
$9.10B
Current Ratio
1.18
Interest Coverage
9.51
Debt/EBITDA
3.08
Earnings Per Share
No EPS data available
Revenue & Net Income
Free Cash Flow
Income Breakdown
Historical statement
Margins over time
Debt over time
How heavy the debt is
Growth grid
Growth — Revenue
Fair Value Estimation
Fair Value
$155.35
Current Price
$157.61
Margin of Safety
-1.5%
Fair Value Range
$106.73 - $203.97
Spread across the valuation methods used, not a statistically calibrated confidence interval.
Estimation Methods
Valuation Metrics
P/E Ratio
28.28
ROE
19.0%
P/B Ratio
7.01
P/FCF
14.35
Gross Margin
38.4%
ROIC
16.1%
Profitability Radar
Value Creation (Economic Moat)
ROIC
16.1%
WACC
7.2%
ROIC − WACC
+8.9 pp
ROIC exceeds the cost of capital — the company is creating value for shareholders.
Fundamental Analysis Criteria
Passed (16)
- Price CAGR 5.30%
- ROIC 16.1%
- Gross Margin 38.4%
- P/FCF 14.35
- Debt/Equity ratio
- Operating Margin 17.8%
- Positive Free Cash Flow
- CapEx intensity
- Current Ratio
- Interest Coverage
- Debt/EBITDA
- Return on Tangible Assets
- ROE 31.3%
- Revenue Growth 5Y 7.5%
- Earnings Surprise avg 21.7%
- Earnings Quality (OCF/NI) 1.78
Failed (6)
- P/B Ratio 7.01
- Low reliance on intangibles
- DCF valuation (Overvalued)
- Analyst Consensus 39% Buy
- Net Margin Trend 12.2% vs 13.5%
- Piotroski F-Score 4/9
Unavailable (5)
- EPS data insufficient
- Dividend Payout NaN%
- Price below Graham Number
- PEG Ratio (need PE > 0 and growth > 0)
- Share Dilution (missing shares data)
Piotroski F-Score
Mixed signals: some areas need attention
Earnings Quality
High quality: earnings backed by cash
Share Dilution
Buying back shares. Shareholder friendly
Institutional Holdings
Governance
Executive Team
| Name | Title | Age |
|---|---|---|
| Mr. Kirk C. Tanner | President, CEO & Director | 56 |
| Mr. Deepak Bhatia | Chief Technology Officer | 51 |
| Mr. Steven E. Voskuil | Senior Vice President of Strategic Projects | 57 |
| Mr. Jason R. Reiman | Senior Vice President of Supply Chain Modernization | 53 |
| Mr. Dave Hulays | Senior VP & CFO | 53 |
| Ms. Jennifer L. McCalman | VP & Chief Accounting Officer | 46 |
| Ms. Anoori Naughton | Vice President of Investor Relations | - |
| Mr. James Turoff | Senior VP, General Counsel & Secretary | 48 |
| Ms. Stacy Taffet | Chief Growth & Marketing Officer | 45 |
| Ms. Natalie Rothman S. Schechtman J.D. | Senior VP & Chief Human Resources Officer | 54 |
Audit Risk
5
Board Risk
7
Compensation Risk
7
Shareholder Rights Risk
10
Part 2 · The price and when to enter
This part won't tell you whether the company is worth owning: it helps you choose when to buy it, once the fundamentals have convinced you. Inside: technical analysis, potential, historical drawdowns, gamma exposure.
Documents
- View document
Annual Report (10-K)
A yearly overview of the business, its financial results, and the risks it faces.
Filed on 2026-02-17
- View document
Quarterly Report (10-Q)
A snapshot of financial performance for the most recent three-month period.
Filed on 2026-07-30
- View document
Current Report (8-K)
An announcement of a major event, such as a leadership change or big news.
Filed on 2026-09-02
via SEC EDGAR
Income History
via SEC EDGAR
Latest News
Recent headlines for HSY, sourced from Markets Gazette.
- 5/29/2026POSITIVEHershey Bull Sees World Cup, America 250 Lifting Sales
The Hershey Company is poised for a sales uplift driven by upcoming summer events, including the FIFA World Cup and America's 250th anniversary. Analysts suggest these occasions will boost demand for confectionery products, presenting a strategic buying opportunity for investors in the currently undervalued stock. This positive outlook, fueled by anticipated consumer spending during these major events, indicates potential for significant revenue growth and a rebound in share price for Hershey.
- 2/20/2026NEGATIVEHershey faces scrutiny after Reese's family criticism
The Hershey Company is facing public scrutiny following criticism from a Reese's family member. While not directly impacting financial fundamentals, negative publicity and potential brand reputation damage could negatively affect investor perception and future sales, warranting a cautious signal.
via Markets Gazette